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Latest

Heuristics

+1

White space makes your ads less convincing

Mar 4, 2026

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3 min read

White space makes your ads less convincing

Ksenia K

Funnel

+2

Form up front vs. button

Feb 25, 2026

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4 min read

Form up front vs. button

Ksenia K

Pricing

+1

Percent vs. absolute discounts

Feb 18, 2026

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4 min read

Percent vs. absolute discounts

Ksenia K

Copy

+1

Puns in ads: yay or nay

Feb 11, 2026

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3 min read

Puns in ads: yay or nay

Ksenia K

Colors

Red vs. green for food ads

Feb 4, 2026

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4 min read

Red vs. green for food ads

Ksenia K

Landing Page

+2

Can landing page backgrounds increase sales?

Jan 27, 2026

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3 min read

Can landing page backgrounds increase sales?

Ksenia K

Scents

+2

Can scent increase sales?

Jan 21, 2026

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2 min read

Can scent increase sales?

Ksenia K

Pricing

$27 or $27.17?

Jan 14, 2026

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3 min read

$27 or $27.17?

Ksenia K