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Latest

Landing Page

+1

Short vs. long copy

May 6, 2026

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1 min read

Short vs. long copy

Ksenia K

Emotions

+2

Buying for yourself vs. for someone else

Apr 29, 2026

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1 min read

Buying for yourself vs. for someone else

Ksenia K

Appeals

+2

Does fear work in ads?

Apr 22, 2026

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1 min read

Does fear work in ads?

Ksenia K

Photography

+1

Left vs. right lighting for ads

Apr 15, 2026

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4 min read

Left vs. right lighting for ads

Ksenia K

Video

+3

Do gestures of people in ads affect conversions?

Apr 8, 2026

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4 min read

Do gestures of people in ads affect conversions?

Ksenia K

Images

+1

This can nearly double CTR

Apr 1, 2026

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3 min read

This can nearly double CTR

Ksenia K

Pricing

+2

Round vs. exact pricing

Mar 25, 2026

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3 min read

Round vs. exact pricing

Ksenia K

Emotions

+3

Stories vs. information in ads

Mar 18, 2026

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3 min read

Stories vs. information in ads

Ksenia K