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Dive into a collection of past posts and rediscover timeless content.

Framing

+1

Increase sales with "authenticity"

Nov 19, 2025

•

4 min read

Increase sales with "authenticity"

Ksenia K
Ksenia K

Copy

Fancy vs. simple words in ads

Nov 12, 2025

•

5 min read

Fancy vs. simple words in ads

Ksenia K
Ksenia K

Pricing

+1

Why "Only 5 per customer" doubles sales

Nov 5, 2025

•

4 min read

Why "Only 5 per customer" doubles sales

Ksenia K
Ksenia K

Landing Page

+2

Red vs. yellow buttons

Oct 29, 2025

•

3 min read

Red vs. yellow buttons

Ksenia K
Ksenia K

Pricing

+2

The psychological trick to increase sales with upsells

Oct 22, 2025

•

4 min read

The psychological trick to increase sales with upsells

Ksenia K
Ksenia K

Images

+1

Which color correction in ad images get more sales: warm vs cool

Oct 15, 2025

•

4 min read

Which color correction in ad images get more sales: warm vs cool

Ksenia K
Ksenia K

Strategy

Could making people work harder actually increase sales?

Oct 8, 2025

•

3 min read

Could making people work harder actually increase sales?

Ksenia K
Ksenia K

Design

+1

Should your buttons be flat or 3D?

Oct 1, 2025

•

2 min read

Should your buttons be flat or 3D?

Ksenia K
Ksenia K

Copy

Use curiosity in ads to make leads less skeptical

Sep 24, 2025

•

3 min read

Use curiosity in ads to make leads less skeptical

Ksenia K
Ksenia K

Pricing

+3

How renaming pricing plans can increase sales

Sep 17, 2025

•

3 min read

How renaming pricing plans can increase sales

Ksenia K
Ksenia K

Framing

+2

Do people actually fear losses more than they value gains?

Sep 10, 2025

•

3 min read

Do people actually fear losses more than they value gains?

Ksenia K
Ksenia K

Offers

+1

Stop saying “limited time”

Sep 3, 2025

•

3 min read

Stop saying “limited time”

Ksenia K
Ksenia K

Email marketing

+1

Does using a first name in emails get higher conversions?

Aug 27, 2025

•

4 min read

Does using a first name in emails get higher conversions?

Ksenia K
Ksenia K

Awareness stages

+2

Does including drawbacks of the product in your ads reduce conversions?

Aug 20, 2025

•

4 min read

Does including drawbacks of the product in your ads reduce conversions?

Ksenia K
Ksenia K

Awareness stages

+1

Which converts better: close-ups or wide shots?

Aug 13, 2025

•

4 min read

Which converts better: close-ups or wide shots?

Ksenia K
Ksenia K

Buttons

Square vs round buttons

Aug 6, 2025

•

2 min read

Square vs round buttons

Ksenia K
Ksenia K

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