Archive

Dive into a collection of past posts and rediscover timeless content.

Landing Page

May 6, 2026

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1 min read

Short vs. long copy

Ksenia K

Emotions

Buying for yourself vs. for someone else

Apr 29, 2026

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1 min read

Buying for yourself vs. for someone else

Ksenia K

Appeals

Apr 22, 2026

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1 min read

Does fear work in ads?

Ksenia K

Photography

Apr 15, 2026

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4 min read

Left vs. right lighting for ads

Ksenia K

Video

Do gestures of people in ads affect conversions?

Apr 8, 2026

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4 min read

Do gestures of people in ads affect conversions?

Ksenia K

Images

Apr 1, 2026

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3 min read

This can nearly double CTR

Ksenia K

Pricing

Mar 25, 2026

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3 min read

Round vs. exact pricing

Ksenia K

Emotions

Mar 18, 2026

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3 min read

Stories vs. information in ads

Ksenia K

Heuristics

You're using the "Bestseller" tag wrong in ecom

Mar 11, 2026

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3 min read

You're using the "Bestseller" tag wrong in ecom

Ksenia K

Heuristics

White space makes your ads less convincing

Mar 4, 2026

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3 min read

White space makes your ads less convincing

Ksenia K

Funnel

Feb 25, 2026

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4 min read

Form up front vs. button

Ksenia K

Pricing

Feb 18, 2026

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4 min read

Percent vs. absolute discounts

Ksenia K

Copy

Feb 11, 2026

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3 min read

Puns in ads: yay or nay

Ksenia K

Colors

Feb 4, 2026

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4 min read

Red vs. green for food ads

Ksenia K

Landing Page

Jan 27, 2026

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3 min read

Can landing page backgrounds increase sales?

Ksenia K

Scents

Jan 21, 2026

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2 min read

Can scent increase sales?

Ksenia K

Pricing

Jan 14, 2026

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3 min read

$27 or $27.17?

Ksenia K

Images

Jan 7, 2026

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4 min read

Do "bitten food" images increase sales?

Ksenia K

Copy

Dec 31, 2025

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3 min read

Appeal to multiple senses

Ksenia K

Emotions

Dec 24, 2025

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3 min read

Does guilt work in charity ads?

Ksenia K

Landing Page

Dec 17, 2025

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3 min read

The correct gaze in ads can 4x interest

Ksenia K

Images

Dec 10, 2025

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3 min read

Black & white vs. color ads

Ksenia K

Copy

Dec 3, 2025

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4 min read

This button text gets +10% clicks

Ksenia K

Images

Nov 26, 2025

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4 min read

Blurry vs. clear ad backgrounds

Ksenia K

Framing

Nov 19, 2025

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4 min read

Increase sales with "authenticity"

Ksenia K

Archive

Dive into a collection of past posts and rediscover timeless content.

Short vs. long copy

Buying for yourself vs. for someone else

Does fear work in ads?

Left vs. right lighting for ads

Do gestures of people in ads affect conversions?

This can nearly double CTR

Round vs. exact pricing

Stories vs. information in ads

You're using the "Bestseller" tag wrong in ecom

White space makes your ads less convincing

Form up front vs. button

Percent vs. absolute discounts

Puns in ads: yay or nay

Red vs. green for food ads

Can landing page backgrounds increase sales?

Can scent increase sales?

$27 or $27.17?

Do "bitten food" images increase sales?

Appeal to multiple senses

Does guilt work in charity ads?

The correct gaze in ads can 4x interest

Black & white vs. color ads

This button text gets +10% clicks

Blurry vs. clear ad backgrounds

Increase sales with "authenticity"

Ad Psychology Nerds