Archive

Dive into a collection of past posts and rediscover timeless content.

Pricing

Jan 14, 2026

•

3 min read

$27 or $27.17?

Ksenia K

Images

Jan 7, 2026

•

4 min read

Do "bitten food" images increase sales?

Ksenia K

Copy

Dec 31, 2025

•

3 min read

Appeal to multiple senses

Ksenia K

Emotions

Dec 24, 2025

•

3 min read

Does guilt work in charity ads?

Ksenia K

Landing Page

Dec 17, 2025

•

3 min read

The correct gaze in ads can 4x interest

Ksenia K

Images

Dec 10, 2025

•

3 min read

Black & white vs. color ads

Ksenia K

Copy

Dec 3, 2025

•

4 min read

This button text gets +10% clicks

Ksenia K

Images

Nov 26, 2025

•

4 min read

Blurry vs. clear ad backgrounds

Ksenia K

Framing

Nov 19, 2025

•

4 min read

Increase sales with "authenticity"

Ksenia K

Copy

Nov 12, 2025

•

5 min read

Fancy vs. simple words in ads

Ksenia K

Pricing

Nov 5, 2025

•

4 min read

Why "Only 5 per customer" doubles sales

Ksenia K

Landing Page

Oct 29, 2025

•

3 min read

Red vs. yellow buttons

Ksenia K

Pricing

The psychological trick to increase sales with upsells

Oct 22, 2025

•

4 min read

The psychological trick to increase sales with upsells

Ksenia K

Images

Oct 15, 2025

•

4 min read

Which color correction in ad images get more sales: warm vs cool

Ksenia K

Strategy

Could making people work harder actually increase sales?

Oct 8, 2025

•

3 min read

Could making people work harder actually increase sales?

Ksenia K

Design

Oct 1, 2025

•

2 min read

Should your buttons be flat or 3D?

Ksenia K

Copy

Use curiosity in ads to make leads less skeptical

Sep 24, 2025

•

3 min read

Use curiosity in ads to make leads less skeptical

Ksenia K

Pricing

Sep 17, 2025

•

3 min read

How renaming pricing plans can increase sales

Ksenia K

Framing

Do people actually fear losses more than they value gains?

Sep 10, 2025

•

3 min read

Do people actually fear losses more than they value gains?

Ksenia K

Offers

Sep 3, 2025

•

3 min read

Stop saying “limited time”

Ksenia K

Email marketing

Does using a first name in emails get higher conversions?

Aug 27, 2025

•

4 min read

Does using a first name in emails get higher conversions?

Ksenia K

Awareness stages

Aug 20, 2025

•

4 min read

Does including drawbacks of the product in your ads reduce conversions?

Ksenia K

Awareness stages

Which converts better: close-ups or wide shots?

Aug 13, 2025

•

4 min read

Which converts better: close-ups or wide shots?

Ksenia K

Buttons

Aug 6, 2025

•

2 min read

Square vs round buttons

Ksenia K

Archive

Dive into a collection of past posts and rediscover timeless content.

$27 or $27.17?

Do "bitten food" images increase sales?

Appeal to multiple senses

Does guilt work in charity ads?

The correct gaze in ads can 4x interest

Black & white vs. color ads

This button text gets +10% clicks

Blurry vs. clear ad backgrounds

Increase sales with "authenticity"

Fancy vs. simple words in ads

Why "Only 5 per customer" doubles sales

Red vs. yellow buttons

The psychological trick to increase sales with upsells

Which color correction in ad images get more sales: warm vs cool

Could making people work harder actually increase sales?

Should your buttons be flat or 3D?

Use curiosity in ads to make leads less skeptical

How renaming pricing plans can increase sales

Do people actually fear losses more than they value gains?

Stop saying “limited time”

Does using a first name in emails get higher conversions?

Does including drawbacks of the product in your ads reduce conversions?

Which converts better: close-ups or wide shots?

Square vs round buttons

Ad Psychology Nerds