Copy

Ad psychology related to copy

Copy

Use curiosity in ads to make leads less skeptical

Sep 24, 2025

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3 min read

Use curiosity in ads to make leads less skeptical

Pricing

+3

How renaming pricing plans can increase sales

Sep 17, 2025

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3 min read

How renaming pricing plans can increase sales

Framing

+2

Do people actually fear losses more than they value gains?

Sep 10, 2025

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3 min read

Do people actually fear losses more than they value gains?

Offers

+1

Stop saying “limited time”

Sep 3, 2025

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3 min read

Stop saying “limited time”

Email marketing

+1

Does using a first name in emails get higher conversions?

Aug 27, 2025

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4 min read

Does using a first name in emails get higher conversions?

Awareness stages

+2

Does including drawbacks of the product in your ads reduce conversions?

Aug 20, 2025

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4 min read

Does including drawbacks of the product in your ads reduce conversions?