Copy

Ad psychology related to copy

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Does including drawbacks of the product in your ads reduce conversions?

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Copy

Appeal to multiple senses

This button text gets +10% clicks

Fancy vs. simple words in ads

Use curiosity in ads to make leads less skeptical

How renaming pricing plans can increase sales

Do people actually fear losses more than they value gains?

Stop saying “limited time”

Does using a first name in emails get higher conversions?

Does including drawbacks of the product in your ads reduce conversions?

Ad Psychology Nerds