Emotions

Emotions

+2

Buying for yourself vs. for someone else

Apr 29, 2026

•

1 min read

Buying for yourself vs. for someone else

Ksenia K

Appeals

+2

Does fear work in ads?

Apr 22, 2026

•

1 min read

Does fear work in ads?

Ksenia K

Emotions

+3

Stories vs. information in ads

Mar 18, 2026

•

3 min read

Stories vs. information in ads

Ksenia K

Emotions

+3

Does guilt work in charity ads?

Dec 24, 2025

•

3 min read

Does guilt work in charity ads?

Ksenia K