Framing

Emotions

+2

Buying for yourself vs. for someone else

Apr 29, 2026

•

1 min read

Buying for yourself vs. for someone else

Ksenia K

Video

+3

Do gestures of people in ads affect conversions?

Apr 8, 2026

•

4 min read

Do gestures of people in ads affect conversions?

Ksenia K

Pricing

+2

Round vs. exact pricing

Mar 25, 2026

•

3 min read

Round vs. exact pricing

Ksenia K

Pricing

+1

Percent vs. absolute discounts

Feb 18, 2026

•

4 min read

Percent vs. absolute discounts

Ksenia K

Emotions

+3

Does guilt work in charity ads?

Dec 24, 2025

•

3 min read

Does guilt work in charity ads?

Ksenia K

Framing

+1

Increase sales with "authenticity"

Nov 19, 2025

•

4 min read

Increase sales with "authenticity"

Ksenia K

Pricing

+2

The psychological trick to increase sales with upsells

Oct 22, 2025

•

4 min read

The psychological trick to increase sales with upsells

Ksenia K

Framing

+2

Do people actually fear losses more than they value gains?

Sep 10, 2025

•

3 min read

Do people actually fear losses more than they value gains?

Ksenia K