Framing

Pricing

+1

Percent vs. absolute discounts

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4 min read

Percent vs. absolute discounts

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Emotions

+3

Does guilt work in charity ads?

Dec 24, 2025

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3 min read

Does guilt work in charity ads?

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Framing

+1

Increase sales with "authenticity"

Nov 19, 2025

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4 min read

Increase sales with "authenticity"

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Pricing

+2

The psychological trick to increase sales with upsells

Oct 22, 2025

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4 min read

The psychological trick to increase sales with upsells

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Framing

+2

Do people actually fear losses more than they value gains?

Sep 10, 2025

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3 min read

Do people actually fear losses more than they value gains?

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