Strategy

Ad psychology related to strategy

Emotions

+2

Buying for yourself vs. for someone else

Apr 29, 2026

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1 min read

Buying for yourself vs. for someone else

Ksenia K

Heuristics

+1

You're using the "Bestseller" tag wrong in ecom

Mar 11, 2026

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3 min read

You're using the "Bestseller" tag wrong in ecom

Ksenia K

Framing

+1

Increase sales with "authenticity"

Nov 19, 2025

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4 min read

Increase sales with "authenticity"

Ksenia K

Strategy

Could making people work harder actually increase sales?

Oct 8, 2025

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3 min read

Could making people work harder actually increase sales?

Ksenia K

Awareness stages

+2

Does including drawbacks of the product in your ads reduce conversions?

Aug 20, 2025

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4 min read

Does including drawbacks of the product in your ads reduce conversions?

Ksenia K