Ksenia K

Spent 20k on an ad degree. Worked with 100+ clients as a media buyer. Still has imposter syndrome🙌

Emotions

Buying for yourself vs. for someone else

Apr 29, 2026

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1 min read

Buying for yourself vs. for someone else

Ksenia K

Appeals

Apr 22, 2026

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1 min read

Does fear work in ads?

Ksenia K

Photography

Apr 15, 2026

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4 min read

Left vs. right lighting for ads

Ksenia K

Video

Do gestures of people in ads affect conversions?

Apr 8, 2026

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4 min read

Do gestures of people in ads affect conversions?

Ksenia K

Images

Apr 1, 2026

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3 min read

This can nearly double CTR

Ksenia K

Pricing

Mar 25, 2026

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3 min read

Round vs. exact pricing

Ksenia K

Emotions

Mar 18, 2026

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3 min read

Stories vs. information in ads

Ksenia K

Heuristics

You're using the "Bestseller" tag wrong in ecom

Mar 11, 2026

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3 min read

You're using the "Bestseller" tag wrong in ecom

Ksenia K

Heuristics

White space makes your ads less convincing

Mar 4, 2026

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3 min read

White space makes your ads less convincing

Ksenia K

Funnel

Feb 25, 2026

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4 min read

Form up front vs. button

Ksenia K

Pricing

Feb 18, 2026

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4 min read

Percent vs. absolute discounts

Ksenia K

Copy

Feb 11, 2026

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3 min read

Puns in ads: yay or nay

Ksenia K

Colors

Feb 4, 2026

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4 min read

Red vs. green for food ads

Ksenia K

Landing Page

Jan 27, 2026

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3 min read

Can landing page backgrounds increase sales?

Ksenia K

Scents

Jan 21, 2026

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2 min read

Can scent increase sales?

Ksenia K

Pricing

Jan 14, 2026

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3 min read

$27 or $27.17?

Ksenia K

Images

Jan 7, 2026

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4 min read

Do "bitten food" images increase sales?

Ksenia K

Copy

Dec 31, 2025

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3 min read

Appeal to multiple senses

Ksenia K

Emotions

Dec 24, 2025

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3 min read

Does guilt work in charity ads?

Ksenia K

Landing Page

Dec 17, 2025

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3 min read

The correct gaze in ads can 4x interest

Ksenia K

Images

Dec 10, 2025

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3 min read

Black & white vs. color ads

Ksenia K

Copy

Dec 3, 2025

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4 min read

This button text gets +10% clicks

Ksenia K

Images

Nov 26, 2025

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4 min read

Blurry vs. clear ad backgrounds

Ksenia K

Framing

Nov 19, 2025

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4 min read

Increase sales with "authenticity"

Ksenia K

Copy

Nov 12, 2025

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5 min read

Fancy vs. simple words in ads

Ksenia K