Ads

Appeals

+2

Does fear work in ads?

Apr 22, 2026

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1 min read

Does fear work in ads?

Ksenia K

Video

+3

Do gestures of people in ads affect conversions?

Apr 8, 2026

•

4 min read

Do gestures of people in ads affect conversions?

Ksenia K

Images

+1

This can nearly double CTR

Apr 1, 2026

•

3 min read

This can nearly double CTR

Ksenia K

Emotions

+3

Stories vs. information in ads

Mar 18, 2026

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3 min read

Stories vs. information in ads

Ksenia K

Copy

+1

Puns in ads: yay or nay

Feb 11, 2026

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3 min read

Puns in ads: yay or nay

Ksenia K

Copy

+2

Appeal to multiple senses

Dec 31, 2025

•

3 min read

Appeal to multiple senses

Ksenia K

Images

+3

Black & white vs. color ads

Dec 10, 2025

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3 min read

Black & white vs. color ads

Ksenia K